The company is constantly updating the dealer's and channel partners with it's product range. It is continously learning the new process and technology in Agriculture and the implication of it in Crop Protection industry. This information is always shared with the Distributors, Dealers to facilitate them to place the new and existing products in accordance with the changing scenario.

The company considers the distributors, dealers and other channel partners in very high esteem. It is constantly acknowledging their efforts and awarding their endeavour. The company has awards in various ways and categories in which it appreciates the whole team in its own small way.