Bandhan Solutions

Bandhan Solutions

The Bandhan app is set to revolutionize the entire agricultural ecosystem, ushering it into a digital and technologically advanced marketplace. The primary goal is to establish a direct B2C supply chain, enabling farmers to procure the company's products while also expanding the company's reach into untapped markets and gathering crucial data. Moreover, it will offer micro-financing solutions, providing farmers with cost-effective credit facilities, and AI-based tools will facilitate seamless communication between the company and farmers for crop management solutions.

Launched as a pilot program in 2020, the app has already garnered over 33,000 farmer registrations and over 5500 retailer registrations. It offers a wide range of benefits for both stakeholders:

Farmers benefits

• Each of our products is listed with detailed information and unique selling points (USPs), providing comprehensive insights for users.
• We keep farmers updated with the latest news relevant to agriculture, ensuring they stay informed about industry trends and developments.
• Our 'Crop Doctor' service offers personalized crop solutions through WhatsApp, directly addressing individual farmer's queries and concerns.
• We provide information on the Minimum Support Price, helping farmers make informed decisions about their crop sales.
• Area-specific weather reports and alerts are available, guiding farmers on the precautionary use of our products and strategies for the survival of their standing crops.
• Our e-commerce facilitates help with the purchase of products that might not be readily available in certain areas.
• We send voice messages to farmers with clear instructions ensuring safe application and correct use of our products.

Retailer benefits

• Each of our products is listed with detailed information and unique selling points (USPs), providing comprehensive insights for users.
• We offer cumulative royalty points for retailers on each product, rewarding them for their consistent support and purchases.
• Retailers can easily track and understand their accrued royalty points with a yearly breakdown, enhancing transparency and motivation.
• Up-to-date information about product schemes is readily available, keeping both farmers and retailers informed about current offers and opportunities.
• Our direct engagement with farmers and retailers through the app represents an innovative approach to improving product yields and facilitating open communication.